determinant of diet palatability "Food choices" [ONS:0000132] are driven by the "food choice management process" [ONS:0000128], which in turn is influenced by a multitude of factors defined as "determinant of diet" [ONS:0000131]. Among these, there is the appeal to eat very tasty foods because of the positive effect they exert on the dopamine reward circuitry. In this way, foods rich in highly palatable ingredients such as simple sugars and fats might be preferred to healthier nutrient-dense alternatives. https://en.wikipedia.org/wiki/Palatability https://orcid.org/0000-0001-9125-4337 https://orcid.org/0000-0002-0892-7164 the palatability of a food refers to its capacity of triggering a reward (i.e. hedonic reward, or pleasure, via a stimulation of the dopamine reward pathway) upon consumption. This property can be related to various aspects of food, usually related to fats and sugars content.