governance data driven decision management Approach to governance that values decisions that can be backed up with data that can be verified. The success of the data-driven approach is reliant upon the quality of the data gathered and the effectiveness of its analysis and interpretation. Errors can creep into data analytics processes at any stage of the endeavour and serious issues can result when they do. DDDM https://orcid.org/0000-0002-5214-4466 https://orcid.org/0000-0003-2687-1982